‘Finally a Reason to Watch’: Fans Excited as New Performer Announced to Join Jelly Roll Ahead of CMA Awards

Years after experiencing an emotional moment with his wife at the 2018 CMA Awards, a beloved artist has now prompted online chatter because he will perform alongside Jelly Roll at the star-studded event this year.

On November 19, the Country Music Association (CMA) announced that a special guest will join musical star Jelly Roll for a performance at the awards ceremony, scheduled to take place on November 20. The news has social media users buzzing with excitement, as some even noted that they finally have a reason to tune into the show.

The legendary country artist who will collaborate with the “Son of a Sinner” singer is none other than Keith Urban.

“That’s right y’all! @KeithUrban is joining @JellyRoll615 on the #CMAawards stage to perform ‘Liar’ LIVE! Watch Country Music’s Biggest Night TOMORROW at 8/7c on ABC! Don’t miss it. 🤩🤩,” revealed the organization in the post’s caption.

Fans were quick to express their elation at the announcement. “KU raises the show to a new level!!! 😍🔥,” exclaimed an admirer, while another gushed, “I can’t wait to watch the performance tomorrow night ❤️.”

“Anything with @keithurban has to be great!!” praised a fellow fan. Someone else remarked, “Finally a reason to watch the CMA Awards.”

“I agree finally a reason to watch, both are amazing together and their colab [sic] for ‘Don’t Want To’ is amazing,” echoed an Instagrammer. Jumping on the praise bandwagon, another admirer added, “Yes! I will watch it after all!”

In addition to Urban and Jelly Roll’s upcoming collaboration, CMA Awards viewers can also look forward to other performances by an array of talented artists. Opening up the awards show will be Post Malone and Chris Stapleton.

Like Jelly Roll and Urban, Dierks Bentley, Molly Tuttle, Sierra Hull, and Bronwyn Keith-Hynes, will also be performing live as a group.